Facebook has Reels now
Facebook’s never-ending quest to quash its competitors through copying their features has reached a new high (or low, counting on how you check out it) today with the launch of Reels.
“But wait”, you say, “isn’t that an Instagram feature?” and therefore the answer is, yes, but from now on you’ll also see Reels on Facebook. TikTok keeps getting ever more popular, and Facebook’s TikTok clone thus can’t forever be omitted from the main app.
Because let’s face it, Reels may be a TikTok clone like Stories was a Snapchat clone, and here’s the thing – nobody remembers Snapchat anymore. Facebook won that one (through Instagram). thus far it looks like TikTok is putting up quite the fight, but will it’s ready to prevail? Let’s wait and see.
If you’re wondering about Reels on Facebook, it’s initially becoming available within the US on both Android and iOS. Reels on Facebook can contain music, audio, effects, and more, and you will see them in News Feed or Groups. When viewing a Reel you’ll easily follow the creator, like and comment on the video, or share it with friends.
Facebook is currently testing the power for Instagram users to possess their reels recommended on Facebook’s main app, which makes us think the Reels feature is supposed to be integrated fully between the 2 apps at some point within the future. Like on Instagram Reels, full screen and immersive ads are coming soon between Reels to “help small businesses and makes connect with new audiences in delightful ways”.
Reels on Facebook accompany AR effects, timers and countdowns, the power to hurry up or hamper recording, support for stitching together multiple clips into one Reel, and therefore the ability to use audio (either your own or by searching from the Facebook music library). Reels on Facebook are by default set to be public for those over 18, but you’ll change the audience at any time, picking between public, friends, or “friends except…”.